Our values.

Creativity
We believe in art, creativity and the collaboration between people. Nail art is an amazing tool for self-expression, and it’s only temporary so you can be as expressive as you want! There’s an unlimited amount of designs to choose from or unlimited sources of inspiration. If you are ever struggling with making a decision, your nail artist will always help you to come up with you dream design!
Health
Healthy nails are our biggest priority. We care about your natural nails, therefore we choose the least damaging products on the market and it is also the reason we don't do extensions as they are not kind to the natural nail. Instead, we use BIAB as a base for every gel manicure so you can grow your natural healthy nails! All the brands used in TRU are vegan and cruelty free too.
Equality
TRU is 100% gender neutral! We fully support equality in beauty industry, and we don’t like gender stereotypes or stigma. Whether you’re a member of the LGBTQIA+ community or just any person wanting to express themselves - you’re always welcome! TRU will never be a pink female-oriented place where anyone who doesn't identify as a woman might feel uncomfortable or out of place.
Vibes
We love good vibes! This is not your usual nail appointment, it’s an act of self-care in a nice environment, surrounded by creativity and great people. We’ll make sure that you’re comfortable, offer you a drink and have a great chat.

We can’t wait to see you at TRU!

A bit about the team.

Sasha

she/her
founder, nail artist

My name is Sasha, and I’m the founder of TRU Nail Art.
I started doing nails when I was 15 - my mum runs a beauty salon back home in Russia, where I grew up. The beauty industry, and nails in particular, have always fascinated me. I’ve always been drawn to art in all its forms and have tried to express my creativity throughout my life.
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When I began exploring nail art, I realised there’s so much more to it than just French manicures and plain colours. I wanted to bring something different — alternative and unique approaches to nail design — to Brighton, which felt like the perfect place for it.
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I’m so excited to work with fellow artists, people in creative industries, and anyone who appreciates art and self-expression.

Min

she/her
Salon manager, nail artist

I’ve always loved decorating my body as a way of feeling confident and displaying my creativity. I do this through my make up, clothing choices, jewellery, tattoos, piercings and nail art. I’ve always loved the idea of nail art. As a child, I used to paint swiss flags on my Grandad’s nails. I especially loved to paint his nails because they were huge, like canvases.

I’ve known that I wanted to experiment with gel polish for years, but as I wasn’t allowed anything on my nails at my previous job, i never got the chance to try it out. As soon as I left that job when the first lockdown began, i bought a UV lamp and pushed my creativity into nail art.